Experience management is about combining experience data (x-data) with operational data (o-data) to optimize every experience that matters in the organization, from the customer journey to an upgrade of your IT systems.
In this short keynote presentation from the SAP Festival in Brussels, I give examples of real-life organizations that are using X+O data to listen, understand, and act on business opportunities to fix the “experience gaps” that permeate modern life.
Slides available here:
